This is how you do business all nice and calm and not be an ass like Dana White, Sorry Dana Strikeforce will be around a lot longer than you think.
– Strikeforce CEO Scott Coker recently spoke with MMAJunkie.com, here are the highlights…
On What They Accomplished In 2009: "If you really think about the amazing growth of Strikeforce, and this is all the last 11 months now – our first fight was April 10 of 2009 when Frank Shamrock fought Nick Diaz – at that time, I had certain benchmarks," Coker said. "I wanted to get Gina Carano back in the cage. I want to build our roster and build some of the great fighters that I know are out there and available. I want to get DREAM to come and compete here. Fedor wasn’t even in the equation, but for us to be deliver Fedor on CBS, and for that to be a Strikeforce and M-1 co-promotion, I mean, I think every goal that we set out last year, we’ve done that and then some."
On The Company’s Growth: "The growth has been amazing, and I really feel honored and fortunate to have networks like CBS and Showtime because they’re very vested in this program, and they love mixed martial arts," Coker said. "Because of guys like (Showtime executive) Ken Hershman, we get to see the amazing fights that Strikeforce is able to put together. If it wasn’t for the networks backing it up, we wouldn’t be able to put the fights on. It’s an amazing time for Strikeforce, and I think this year will be another amazing year. Fedor will be back, and I think that the fight in Nashville is going to be another benchmark in having Dan Henderson come."
On Preparing The April Card: "Basically, we told the guys (on the April card) to start training because this is the fight date," Coker said. "We told them at least three weeks ago that that was the case. They knew they were going to fight, and they started training. It was just a matter of time. Jake vs. ‘Hendo,’ we told Jake in January that that was the fight that was going to happen. Henderson knew that was the fight. So they’ve already been training and looking forward to the opportunity. With (Shinya) Aoki, it just took a long time where I actually got the signed contract back, and then I knew it was done. They held a press conference in Japan to say Aoki is fighting for DREAM, and he’s coming to Strikeforce to represent Japan and compete against the best fighters here, and he would like to bring home the belt against Gilbert Melendez. That took some time, but we told Gilbert probably five weeks ago, ‘Listen, you’re going to be fighting, and this is most likely the guy. When we get it greenlit 100 percent, we’ll let you know, but start training, and be ready."
On Being In This For The Long Haul: "We’re going to be in this for a long time, and a year from now, it’s probably going to be the same thing," Coker said. " The difference between our company and the other companies that went out of business before us is that this is our core business. We’ve been doing this for 25 years, and I think we’re very good at it. My partners that are with me now have made us 10-times more efficient, and they’re very good at what they do, and they bring very smart business prowess to Strikeforce. I feel very lucky. To Strikeforce’s fans: Thank you for the support. We’re going to do 20 fights in a 12 month period. Continue supporting us; we truly appreciate it."